• Ethical fashion

    Power of the people

    We all aspire for better. It’s human nature. And it’s not necessarily a bad thing. Today, though, better doesn’t have to mean more expensive or more extravagant or more covetable. If we go by the consumer-led movement forcing brands away from non-ethical and non-sustainable products, then it’s clear that better, beautiful and unique is working its way towards being kinder to the planet and its people. In a recent consumer study conducted by Nielsen, 66 percent of participants from all over the world in the 15 to 20 age bracket said they would pay more for products from brands that are committed to making a positive social and environmental impact.…

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